Solution
Smart Advertisement
Recommend advertising positions through artificial intelligence to reach the most target audience with the best budget.
Solution
Smart Advertisement
Recommend advertising positions through artificial intelligence to reach the most target audience with the best budget.
CiCS's smart out-of-home advertising system uses an artificial intelligence engine to calculate multiple data such as people flow, audience tags, gender, age, etc. and provides measurable results and reports. Our intelligent advertising system and programmatic buying platform empower users to improve their autonomy in advertising. You can choose parameters such as budget, audience, geographic location, field characteristics, etc. or external tags and purchase what you need through an automated system—out-of-home advertising.
Through continuous optimization and verification, similar audience profiles collected and identified in past digital and physical marketing activities can be applied to out-of-home advertising with the audience logic of digital advertising so that online and offline marketing activities have no breakpoints. , to improve the availability, consistency and continuity of consumer data and labels.
In the future, out-of-home advertising will play a vital touchpoint in brand promotion and product launch exposure after the epidemic is lifted. Digital advertising is the key to optimizing conversion rates. Online and offline complement each other ensuring that your advertising and expenses can be in breadth and depth.
CiCS' smart OOH ads digitally programmatically pre-schedule DOOH ads, allow for dynamic content, including video and HTML5 files, and support the interactive and audio capabilities preferred by the new generation of media audiences, making campaigns more engaging for viewers Powerful, allowing you to quickly adjust creative content in response to changes in current trends, trends, volume, and issues, not only reaching consumers but also completing interactions more efficiently!
Our benefit
- CiCS is one of the few cloud companies in Taiwan certified in 'multi-cloud architecture', leading in cloudification technology. It can provide different cloud solutions based on the unique needs of customers. Moreover, it is the only company capable of deploying cloud computing across multiple versions of Oracle DB, MS SQLDB, AWSDB, and IBM DB
- A multitude of prestigious partnerships and service certifications such as Oracle Partner Network (OPN), SAP Partner Edge, AWS Partner Network (APN), and Microsoft Partner Network (MPN). This robust array of partnerships empowers CiCS to deliver exemplary technical expertise and proven success stories to its clientele
- the unique advantage of dual expertise in Systems Integration (SI) and hands-on operations of internal IT/MIS. Industry-leading in its efforts, CiCS sets the standard for 'bridging' and 'cloudifying' hybrid and private cloud environments.
- The pioneers in cloud-based application systems like Oracle ERP, showcasing industry-leading expertise in both implementation and operation of cloud services.
Solution architecture
Applicable locations
Program features
- Through clearly visible data, Taiwan's first out-of-home advertising data platform allows advertisers and media publishers to easily buy/sell advertisements. And Quickly match suppliers and demanders to meet advertising needs and complete transactions.
- It has been imported into Taiwan's primary business district intersections/traffic media/retail channels...etc. Out-of-home advertising space can be purchased directly through the platform, and the benefit report after the advertisement is placed, including the flow of people, audience tags, age, gender, etc. Collect data 24 hours a day and cross-calculate mobile devices and geographic locations to update audience profiles and improve data availability continuously.
- Integrate multiple data sources, including telecom data, geographic map data, electronic invoices, tax data, open source data, face-log, touch-point log, CRM, etc.
Platform System
- Taiwan's self-developed advertising platform, from the media layout system to the digital programming of the platform, is a one-stop solution to meet the needs of media control/media sales.
- It supports a variety of screen sizes for displaying advertisements outside the home, and both file and data transmission are protected by SSH encryption, which is different from other competing products with Trojan horse concerns and reduces the risk of data leakage.