Global retail distribution channel
The store introduced some digital tools and was rated as the world's preferred store digital service by the customer.
Global retail distribution channel
The store introduced some digital tools and was rated as the world's preferred store digital service by the customer.
Founded in 1841, Client is now the world's largest international health and beauty retailer. There are currently about 600 stores in Taiwan. In 2018, the world's first digital store was established in Taipei, and 6 of the 12 digital technologies introduced were the products and services provided by the company. Among them, the Makeup Station, a smart makeup test table, was rated as the world's preferred store digital service for the customer.
Also, due to the industrial characteristics of the significant number of SKUs of cosmeceutical products, Trend A customers introduce virtual shelves to provide consumers with a more convenient shopping experience. Understanding the advantages of digital transformation brought about by introducing the system, customer A has successfully submitted plans such as digital public broadcasting, Makeup Station, and virtual shelves in all stores in Taiwan since 2018. And in terms of store digitization and interactive experience optimization, to give consumers and customers the best offline service experience, thereby increasing the unit price of customers.
Product feautres
- The headquarters manages the digital marketing of the national stores through the cloud and communicates with customers
- Improve consumers' professional and value awareness of product services
- Use the intelligent makeup test table Makeup Station to improve the consumer store experience and increase brand exposure benefits and customer unit price
- Use virtual shelves to improve store display efficiency and generate OMO shopping guide benefits
- The introduction of cloud-based low-construction threshold
- Improve corporate image
- The headquarters manages the digital marketing of the national stores through the cloud and communicates with customers
- Improve consumers' professional and value awareness of product services
- Use the intelligent makeup test table Makeup Station to improve the consumer store experience and increase brand exposure benefits and customer unit price
- Use virtual shelves to improve store display efficiency and generate OMO shopping guide benefits
- The introduction of cloud-based low-construction threshold
- Improve corporate image
